Café des Jeux™
Play, Socialize, Refresh
-
INTERNATIONAL FRANCHISE BROCHURE
Café des Jeux is a French urban café and social gaming destination combining specialty coffee, fresh beverages, light meals, and interactive entertainment in a vibrant and welcoming environment.
The brand creates social spaces where customers can relax, connect, and enjoy curated gaming and leisure experiences alongside quality food and drinks.
🧬 BRAND ESSENCE
🧩 SOCIAL CAFÉ EXPERIENCE
A structured café model combining hospitality, food service, and interactive entertainment under one roof.
🎮 INTERACTIVE LEISURE SYSTEM
Gaming and social activities integrated into the café environment to enhance engagement and dwell time.
🌍 COMMUNITY-DRIVEN PLATFORM
A unified social space designed to bring people together through food, games, and shared experiences.
⚙️ PRODUCT & EXPERIENCE UNIVERSE
Category Offerings ☕ Beverages Specialty coffee • espresso • cappuccino • tea • juices • smoothies • soft drinks 🥐 Fresh Foods Pastries • croissants • sandwiches • salads • light meals • desserts 🎮 Social Gaming Board games • card games • tabletop games • digital gaming stations 🎉 Events & Activities Tournaments • game nights • workshops • community challenges 🛍️ Merchandise Branded goods • gaming accessories • gifts • collectibles
🏭 OPERATIONS & SUPPLY CHAIN
Category Structure ☕ Beverages Coffee roasters • beverage suppliers • specialty import partners 🥐 Food Supply Local bakeries • fresh food distributors • regional kitchens 🎮 Gaming Systems Licensed board games • digital platforms • curated entertainment partners 📦 Inventory System Centralized procurement • standardized store supply • real-time stock management
⚡ BRAND POSITIONING
Café des Jeux operates in the social café + experiential entertainment segment:
Starbucks Reserve • Board Game Cafés • Dave & Buster’s (light format) • Urban café lounges
Differentiation
Element Advantage 🧩 Identity Café + social gaming hybrid model 🎮 Experience Integrated entertainment ecosystem 💰 Positioning Affordable social leisure destination 🔁 Engagement High dwell time + repeat visits 🏬 System Standardized café + gaming layout
🏬 DISTRIBUTION MODEL
Café des Jeux is built for scalable urban expansion through:
- Standardized café + gaming store format
- Franchise-based expansion model
- Centralized supply chain for food & beverages
- Curated gaming ecosystem partnerships
🤝 EXPANSION MODEL
Café des Jeux is structured as a scalable experiential retail system combining:
- Café operations + entertainment integration
- Franchise-based growth model
- Standardized store design and customer flow
- Community-driven engagement programming
Ideal partners include franchise operators, hospitality groups, mall developers, and entertainment investors.
🧭 FULL SUPPORT SYSTEM
Phase Activities BEFORE LAUNCH Location selection • menu development • gaming curation • layout design AT LAUNCH Store opening • staff training • community activation • marketing campaigns AFTER LAUNCH Event programming • loyalty optimization • product expansion • franchise scaling
💰 INVESTMENT STRUCTURE
Model Investment Initial Stock Café Unit $80K–$200K $30K–$70K Flagship Store $200K–$500K $70K–$150K Multi-Unit Operator $500K–$1M $150K–$300K Master Franchise $1M+ $300K–$800K
✨ BRAND VISION
“To create social spaces where people connect through coffee, games, and shared experiences.”
📞 CONTACT
Café des Jeux™ Global Franchise Division
Social Café & Entertainment Concept
📍 Global Headquarters
Montreal, CanadaA subsidiary of Soparfi Holding